Webinars on sensory properties of plastic packaging and cosmetics
Consumers are very critical when it comes to the sensory properties of plastic packaging and cosmetic products. Think, for example, of plastic bottles for drinking water and the smell of creams. Producers anticipate this as much as possible by matching their products as closely as possible to the scent preferences of the consumer.
For this purpose, they work with scent panels to randomly test products on scent and visual attractiveness.
However, there are limitations to panel surveys:
- Hundreds of test persons are needed for a representative study
- A human being can do a limited amount of testing; after a while, noise appears in the data, even in sensory-trained persons
- It is not possible to compare data from surveys over time
Our partner Alpha MOS is specialised in instrumental solutions that analyse the sensory profile of plastic packaging and cosmetics, among other products. A scent profile is made of the products and special software is used to correlate it with the consumer’s preferences. In this way, the instrument can learn what the consumer likes and dislikes. Reversed engineering is also possible to analyse competing products.
Webinars
Alpha MOS is organising 4 webinars to give you insight into how you can easily optimise the sensory characteristics of your products with E-Nose and E-Tongue. Below you can read the topics and dates for the webinars. Register via the buttons below!
Subject: ‘Plastic Packaging’
When:
- Tuesday 30th March 2021 at 14:00h
- Thursday 1st April 2021 at 14:00h
Subject: ‘Cosmetics’
When:
- Tuesday 6th April 2021 at 14:00h
- Thursday 8th April 2021 at 14:0oh